shoppers advantage

synopsis: Affinion, a global leader in the designing, marketing and servicing of comprehensive customer engagement and loyalty solutions, needed an update for their membership eCommerce site. I was involved in revamping every aspect of the digital experience, from customer sign up to rewards programs to finished design.
client: Affinion Group
type: UX/UI, Creative & Project Management
contribution: UX design strategy / Concept design / Usability testing / Web design