mr.price apparel

synopsis: South African based fashion retailer, Mr.Price sorely needed an update for their eCommerce and mCommerce sites. Being Africa the needs were a bit more unique than your average eCommerce solution. For one, most Africans owned outdated mobile devices, secondly the standard for order and payment differs significantly from that of the West. Needless to say, we were able to solve all these issues and create a beautifully functioning shopping experience and significantly decrease the previous cart abandonment rate (over 7.5% to be exact).
client: Mr. Price Group Limited
type: UX/UI & Project Management
contribution: UX design strategy / Wire frame design / Usability testing 
/ Project management
link: mrp.com